Shirley Lichti - Wilfrid Laurier University-Waterloo, Waterloo, ON

Professor: Shirley Lichti

Department: Marketing

College: Wilfrid Laurier University-Waterloo, Waterloo, ON

Rating # 1

Overview:

• Course: BU352
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 3.0

• For Credit: Yes
• Textbook Used: Yes
• Would Take Again: Yes
• Attendance: N/A

Comment:

Excellent prof. Made lectures engaging with great use of a variety of good examples. Fair grader. Very organized. No complaints!

Rating # 2

Overview:

• Course: BU472
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: Yes
• Textbook Used: No
• Would Take Again: Yes
• Attendance: Mandatory

Comment:

Best prof Ive had at Laurier so far

Rating # 3

Overview:

• Course: BU352
• Grade Received: A
• Overall Rating: 5.0
• Course Difficulty: 4.0

• For Credit: Yes
• Textbook Used: Yes
• Would Take Again: Yes
• Attendance: Mandatory

Comment:

Shirley is one of the best prof's I have ever had and she really cares about her students. Before taking this class I had no interest in marketing but Shirley has made me seriously consider it as a career path. You definitely have to keep up with your work in this class, but she is a pretty lenient marker.

Rating # 4

Overview:

• Course: BU352
• Grade Received: A
• Overall Rating: 1.0
• Course Difficulty: 2.0

• For Credit: Yes
• Textbook Used: Yes
• Would Take Again: No
• Attendance: Not Mandatory

Comment:

Reads off slides, is very rude

Rating # 5

Overview:

• Course: BU472
• Grade Received: A
• Overall Rating: 4.5
• Course Difficulty: 3.0

• For Credit: Yes
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: Not Mandatory

Comment:

Shirley is good she always uses her real life experience. She scared a lot of people off day 1 saying she was a hard marker, this course did take a lot of time to do the work, but didn't think she was that hard. She also doesn't believe in participation in big classes which is nice

Rating # 6

Overview:

• Course: BU352
• Grade Received: A-
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: Yes
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: Mandatory

Comment:

The best prof I've had so far at Laurier.

Rating # 7

Overview:

• Course: BU432
• Grade Received: A-
• Overall Rating: 4.5
• Course Difficulty: 2.0

• For Credit: Yes
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: Mandatory

Comment:

Very nice professor, marks fair, interesting lectures and gives good real-world examples. Most of the class is students talking about their experiences with consumer behaviour (which is interesting)

Rating # 8

Overview:

• Course: BU432
• Grade Received: A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: Yes
• Textbook Used: Yes
• Would Take Again: Yes
• Attendance: Mandatory

Comment:

I loved Shirley! She leads great discussions, has clear expectations, and made attendance worthwhile.

Rating # 9

Overview:

• Course: BU352
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 3.0

• For Credit: Yes
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Best prof ever

Rating # 10

Overview:

• Course: BU352
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

A really really great professor. Lucky to have her!

Rating # 11

Overview:

• Course: BU352
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: Mandatory

Comment:

Shirley is honestly one of the best professors I have encountered in the course of my degree. I've never worked harder or learned more in the course of a semester. Her personal branding lecture specifically stands out to me because she gave us so many helpful job application tips and tricks that I used to land both an internship and full-time job.

Rating # 12

Overview:

• Course: BU472
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 5.0

• For Credit: N/A
• Textbook Used: No
• Would Take Again: N/A
• Attendance: Mandatory

Comment:

Shirley's countless lessons and advice have been relevant and impactful. In fact, during several interviews, I directly applied concepts Shirley had taught us about digital-media monitoring, working in Agency and in the Consumer Packaged Goods industry. There is no doubt in my mind that she is an outstanding educator. Thank you!

Rating # 13

Overview:

• Course: BU472
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Shirley is one of the most engaging profs at Laurier! She really knows her stuff about marketing & advertising, I would definitely go to her for anything of the sort!

Rating # 14

Overview:

• Course: CBM
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: No
• Would Take Again: N/A
• Attendance: N/A

Comment:

Taught 4th Consumer Behaviour course. Was very engaging and helpful. Made class interesting and enjoyable. Will help when you need it and wants students to do well.

Rating # 15

Overview:

• Course: BU432
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

One of the best university profs! She goes above and beyond, keeping the teachings of the class relevant and engaging for students, unlike most other classes. She also makes her students feel like she cares about each one of them and is really easy to talk to if you have questions. Loved this class - definitely my favourite of 4th year!

Rating # 16

Overview:

• Course: BU432D
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Shirley clearly knew what she was talking about and made the class enjoyable by using a good mix of videos, personal experiences and gave lots of chances for class participation. Would highly recommend this prof and class if you want to be a marketer.

Rating # 17

Overview:

• Course: BU1
• Grade Received: N/A
• Overall Rating: 3.0
• Course Difficulty: 5.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Wow, she is the reason i am NOT going into marketing. did not facilitate my learning and made an 8:30 class unbearable. DO NOT TAKE THIS CLASS WITH HER. oh and she marks hard.

Rating # 18

Overview:

• Course: BU352
• Grade Received: N/A
• Overall Rating: 3.5
• Course Difficulty: 5.0

• For Credit: N/A
• Textbook Used: No
• Would Take Again: N/A
• Attendance: N/A

Comment:

The only thing she is good at is showing youtube videos and her collection of advertisements. She tells students to think outside the box... but only rewards work that is done in black and white. Thoroughly did not enjoy her teaching or attitude towards students.

Rating # 19

Overview:

• Course: BU352
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Great prof, one of the best I had. Tends to give everyone the same mark for projects, which makes getting an A+ fairly difficult. Lots of interesting discussion in her class. You will be expected to participate or don't expect a good mark.

Rating # 20

Overview:

• Course: BU432
• Grade Received: N/A
• Overall Rating: 4.0
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Not bad. Could seem more enthused about participation. Otherwise great prof!