Rick Shield - California State University Long Beach, Long Beach, CA

Professor: Rick Shield

Department: Marketing

College: California State University Long Beach, Long Beach, CA

Rating # 1

Overview:

• Course: MARKETING494
• Grade Received: A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: Yes
• Textbook Used: Yes
• Would Take Again: Yes
• Attendance: Not Mandatory

Comment:

Took Shield for MKTG310 and MKTG494. Best professor I've taken here so far! MKTG310 was based on two long papers (10-20 pages) and multiple choice tests. MKTG494 was based on two papers, one long and one short. Tests were multiple choice as well as short answer. Def suggest taking him! Such a nice professor. Don't let the 1st day scare you

Rating # 2

Overview:

• Course: MKTG494
• Grade Received: B
• Overall Rating: 5.0
• Course Difficulty: 4.0

• For Credit: Yes
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: Mandatory

Comment:

Professor Shield is one of the best at CBA. He is extremely experienced and does a great job in sharing his knowledge. Inspirational lectures, and offers real world solutions/advice. Tests are 90% from lectures 10% from book. Group projects are key (choose wisely), and he grills you on the first project during lecture. Attendance is key.

Rating # 3

Overview:

• Course: MKTG465
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

He is a GREAT professor. The class is actually quite difficult though. You need to come to all classes and I would suggest really doing the readings. His tests are doable but you really need to know the material. overall, I learned a lot from the class and he is a GREAT professor.

Rating # 4

Overview:

• Course: MKTG310
• Grade Received: A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: Mandatory

Comment:

PROFESSOR SHIELD IS SO GREAT! He doesn't use powerpoint or BB, so you have to read the book. His lectures are interesting and full of real world examples. He really knows his stuff! Don't let his intimidating lecture on the first day of class scare you away; it's worth sticking around!

Rating # 5

Overview:

• Course: MKTG310
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

He is a really great teacher! As long as you read the chapters, the class should be a breeze. He doesn't use powerpoint slides or beachboard, but does give you study guides for the exams. He does pass around a sign in sheet so you should attend class, but its not mandatory.

Rating # 6

Overview:

• Course: MKTG465
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 1.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

All time favorite marketing teacher! He does not use powerpoint slides nor does he use beachboard. Material on the test is 90% from lectures so you have to go to class to fully understand concepts. I would describe his class as a group discussion not really a lecture. Willing to help if you don't understand concepts. Pretty easy tests.

Rating # 7

Overview:

• Course: MKTG494
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

The best business teacher I have ever had at CSULB. Uses real life experiences to relate to the lectures. Loves class interaction, make sure you stay up on the reading. I loved the way he did his tests too (MC and essay). He wants you to understand and succeed. I am taking him again next semester for B2B!

Rating # 8

Overview:

• Course: MKTG494
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Best professor I had this semester by far! His projects & lectures brought clarity to what will be expected in "real world" Marketing. He has a wealth of experience and knowledge on the subject, which was great! He is extremely helpful, so do not be afraid to ask a question. Exams include m.c. and essay questions. U choose the essays you want to do

Rating # 9

Overview:

• Course: MKTG494
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 1.0

• For Credit: N/A
• Textbook Used: No
• Would Take Again: N/A
• Attendance: N/A

Comment:

He has got to be one of the best professors I have ever had. Cared so much about his students and actually taught from his experiences. His lectures were never boring and he is a very wise man. Easy B. His exams are straight from his lectures so take good notes. I really enjoyed his class and I'm actually sad to go.

Rating # 10

Overview:

• Course: MKTG494
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: No
• Would Take Again: N/A
• Attendance: N/A

Comment:

Person below me has to be a complete idiot! Tests are straight from lectures--take detailed notes! You can get by w/o the book. He has to be the best teacher in the Business department. Professors may know WHAT they are teaching, but not all know HOW to teach.

Rating # 11

Overview:

• Course: MKTG494
• Grade Received: N/A
• Overall Rating: 2.5
• Course Difficulty: 5.0

• For Credit: N/A
• Textbook Used: No
• Would Take Again: N/A
• Attendance: N/A

Comment:

Tests are not from book or lecture. Maybe a few concepts but others were pulled from the sky. Don't think anyone in the class did well on the first exam. He takes them back so we can't compare answers.

Rating # 12

Overview:

• Course: MKTG494
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Puts the rest of these business teachers to shame. By far the best.

Rating # 13

Overview:

• Course: MKTGMKTG
• Grade Received: N/A
• Overall Rating: 4.5
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Took him for Marketing Management and for New Product Development. He is a great teacher very interesting. Both classes were structured the same, 3 test 1 big group project that follows the text book. Gives you hints and help on project and tells you test essay questions to study for before the test. Easy B plus a good teacher!

Rating # 14

Overview:

• Course: MKTG494
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Best and most useful class i have had at CSULB. Rick speaks from tons of industry experience and, more importantly, can communicate that knowledge effectively to his students. HE IS RETIRING AFTER SPRING 2010 SO TAKE HIM NOW!!!!!!

Rating # 15

Overview:

• Course: MKTG494
• Grade Received: N/A
• Overall Rating: 4.5
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Interactive class which requires alot of participation. Rick is a good teacher and very helpful. He uses a lot of examples from the real world to teach concepts.

Rating # 16

Overview:

• Course: MGMK300
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

took him for marketing 300 over the summer,really fun class,no power point lecture,if you're marketing major,highly recommmend to take him,very knowlegable about marketing,you'll learn a lot from him.3 tests and a final,50 multiple choices and 2 essays.tests are challenge.esay B but a challange A.come to class,and take note or record his lecture

Rating # 17

Overview:

• Course: MKTG494
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Difficult class that should be saved for your last semester. Fortunately, Rick makes it better for you. Great lecture notes, and uses relevant examples. Lots of class participation makes the material easy to understand. 4 group case studies means you have to read ahead. Requires knowledge from all other MKTG classes, so take this class last!

Rating # 18

Overview:

• Course: MKTG490
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

One of the best professors on this campus you will learn so much useful life lessons in his class. He is extremely knowledgeable and actually prepares you for what's to come after college. Take him or you will be missing out on a great professor.

Rating # 19

Overview:

• Course: MKTG420
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Rick is by far the BEST professor I've had! His lectures are interesting & he definitely knows his stuff. He shares his personal experiences that are relevant to the class & gives good advice. There are 3 tests, 2 case studies, no project. Be ready to participate in class, sometimes he calls on people to go to the front for role playing.

Rating # 20

Overview:

• Course: MKTG490
• Grade Received: N/A
• Overall Rating: 4.5
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

GREAT CLASS. BE READY TO TALK IN CLASS BECAUSE YOU WILL BE CALLED ON OFTEN. MARKETING MAJORS SHOULD REALLY TAKE RICK, HE MAKES CLASS VERY INTERACTIVE AND INTERESTING. PROJECT IS A LIL TIME CONSUMING BUT PRETTY FUN ACTUALLY.