James A. Henley - University of Tennessee - Chattanooga

Professor: James A. Henley

Department: TBD

College: University of Tennessee - Chattanooga

Rating # 1

Overview:

• Course: MKT3650
• Grade Received: A
• Overall Rating: 3.5
• Course Difficulty: 1.0

• For Credit: Yes
• Textbook Used: No
• Would Take Again: N/A
• Attendance: Not Mandatory

Comment:

Dr. Henley is an old but entertaining character. His Consumer Behavior class was ridiculously easy. He assigns small group activities. He also assigns 3 article presentations in which you write a two page summary of an article that relates to Consumer Behavior and must be presented to the class. These take up time and are fairly useless.

Rating # 2

Overview:

• Course: MKT3700
• Grade Received: B
• Overall Rating: 4.5
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: Mandatory

Comment:

Professor Henley is exceptionally entertaining. While he may be boring at times (like most teachers) he does keep the class engaged through stories- driving 4x4 in the snow, hot dog at Nasa, bakery at Disney, and the one about his Indian friends. Take his class, consumer behavior is an easy A, or B if you didn't try like I did.

Rating # 3

Overview:

• Course: MKT3650
• Grade Received: N/A
• Overall Rating: 4.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: No
• Would Take Again: N/A
• Attendance: N/A

Comment:

WHATEVER YOU DO: DO NOT TAKE THE NIGHT CLASS!!! You Will never be able to make it through the semester. Henley is super nice and easy but beyond boring. He makes an hour feel like your whole life. Remember his examples and study your notes you'll be fine.

Rating # 4

Overview:

• Course: MKT5860
• Grade Received: N/A
• Overall Rating: 2.0
• Course Difficulty: 1.0

• For Credit: N/A
• Textbook Used: No
• Would Take Again: N/A
• Attendance: N/A

Comment:

two test 20 multiple choice straight from the other concepts and 7 essays straight off the powerpoint and a marketing audit if u use more than 15 sources or less than 15 u lose 11 points on the audit the most boring class ever

Rating # 5

Overview:

• Course: MKT3650
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 1.0

• For Credit: N/A
• Textbook Used: No
• Would Take Again: N/A
• Attendance: N/A

Comment:

Easiest class you will ever take. You have to write 4 article summaries (1-2 pg double spaced) and can earn 3 xtra pts (12 pts total) by presenting them (easy). Tests were pretty much verbatim from class notes/powerpoints, and he drops the lowest one (so the final is optional). Class could be boring sometimes, but overall highly recommend!

Rating # 6

Overview:

• Course: MKT5860
• Grade Received: N/A
• Overall Rating: 4.5
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: No
• Would Take Again: N/A
• Attendance: N/A

Comment:

Dr Henly's marketing class is a good and challenging course. There are two exams and one marketing audit(20 pages). The exams are easy but they are mostly 7 out of 9 essays questions (about an half of page each) the rest of the test consist of 20 multiple choice from concepts from the textbook. He only puts stuff on the exam from in class lecture.

Rating # 7

Overview:

• Course: BMKT586
• Grade Received: N/A
• Overall Rating: 3.5
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Firstly, there are only two tests (2x40% each) and a marketing audit (20%) that compromise your grade. The tests are very lengthy but cover the powerpoints he goes over in class. All the multiple choice are EASY as long as you study the "Other Concepts" that he assigns you on Blackboard. But as others have said, beware of his subjective grading.

Rating # 8

Overview:

• Course: BMKT586
• Grade Received: N/A
• Overall Rating: 3.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

This course is not hard. But Dr. Henley is too d#%Q picky. He takes points off for your word choice on the test and is not objective with grading at all. If you don't phrase something the way that he said it, he will take points off. So you have to take good notes and remember them verbatim; remember every single detail from the notes for the test.

Rating # 9

Overview:

• Course: BMKT586
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: No
• Would Take Again: N/A
• Attendance: N/A

Comment:

You really don't need the book. But, he does give key terms to look up in the book and you will have to know for the test. Also, take very detailed notes. The examples he uses in class are not in the book and you will see them on the test. He is a great teacher and if you ever need any help, see him during his office hours.

Rating # 10

Overview:

• Course: BMGT586
• Grade Received: N/A
• Overall Rating: 4.5
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Tests are straight from the notes. Get ready to memorize as you will have to spit back what he said. Also have to do a marketing audit, but it is pretty easy do to group involvement.

Rating # 11

Overview:

• Course: BMKT365
• Grade Received: N/A
• Overall Rating: 3.5
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: No
• Would Take Again: N/A
• Attendance: N/A

Comment:

boring. the test questions are kinda tricky because they are opinionated (like whats the best answer out of all these correct ones). i didnt try at all, never studied and made a B though...

Rating # 12

Overview:

• Course: BMKT586
• Grade Received: N/A
• Overall Rating: 4.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Good professor - tests come straight from lectures - attend class, take notes, and you'll do well

Rating # 13

Overview:

• Course: BMKT365
• Grade Received: N/A
• Overall Rating: 4.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

He is boring but his class is pretty easy. Make sure you take notes on his examples because they are all used in his tests.

Rating # 14

Overview:

• Course: BMKT365
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 1.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

he has a doctorine and calls asians 'orientals' and his examples in class. I feel like I am in history class rather than consumer behavoir. He is nice, but I can't believe he is dr. henley...

Rating # 15

Overview:

• Course: BMKT365
• Grade Received: N/A
• Overall Rating: 4.5
• Course Difficulty: 1.0

• For Credit: N/A
• Textbook Used: N/A
• Would Take Again: N/A
• Attendance: N/A

Comment:

His tests are easy. His examples are kinda boring but they are clear and help relate materials. Highly recommend!

Rating # 16

Overview:

• Course: CONSUMERBEHAV
• Grade Received: N/A
• Overall Rating: 4.5
• Course Difficulty: 1.0

• For Credit: N/A
• Textbook Used: N/A
• Would Take Again: N/A
• Attendance: N/A

Comment:

If you can get past his monotone dullness, his classes are pure ease. Never studied for a test and made a B, and I'm a C student.

Rating # 17

Overview:

• Course: BMDT461360
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 1.0

• For Credit: N/A
• Textbook Used: N/A
• Would Take Again: N/A
• Attendance: N/A

Comment:

Great professor, and not very hard. Highly recommended.