Edward McLaughlin - Cornell University

Professor: Edward McLaughlin

Department: TBD

College: Cornell University

Rating # 1

Overview:

• Course: MKT254
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

great teacher

Rating # 2

Overview:

• Course: AEM2400
• Grade Received: N/A
• Overall Rating: 3.0
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

He is a fantastic and interesting lecturer, but his tests present a problem as they often test irrelevant and minute details. However, it's a fairly easy A if you are willing to pay attention in lectures and read the book thoroughly. Median grade is like a B.

Rating # 3

Overview:

• Course: AEM2400
• Grade Received: N/A
• Overall Rating: 1.0
• Course Difficulty: 5.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

professor was completley inaccesible and unhelpful. In response to a question regarding the final exam he replied in an email "see class notes where this was discussed four weeks in a row" He could easily have answered my question. Tests are not too difficult but they dont test your knowledge of the subject. Steer clear if its not required

Rating # 4

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 1.0
• Course Difficulty: 5.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Test should reinforce what is learned - not to see if you can READ THE PROFESSORS MIND! Terrible professor.

Rating # 5

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 4.5
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

STUDY FOR THE EXAMS. I completely underestimated the difficulty of the prelims, but thankfully he let us drop a prelim so I still did really well (after some serious studying). Read the textbook, take really good notes, and pay attention to guest lectures and you'll do well. Lectures are fun (movie clips and ads), but the book is boring as hell

Rating # 6

Overview:

• Course: AEM2400
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

This class is a MUST TAKE if u are interested in taking a business course at CU. The lectures are not only clear and easy-to-digest,they are also VERY FUN and INTERESTING!Yes,the exams are DIFFICULT as they require minute details from the textbook+lectures+guest lectures but if u take time to read the text book and attend lectures,all will be fine!

Rating # 7

Overview:

• Course: AEM2400
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Ed McL is one of the few professors at Cornell who is active in research and talented at teaching. His tests are tricky and require you to know the material cold, but if you focus in class, read the book, and do the extra credit, you're golden. Lectures presented lots of information but were fun, thanks to inclusion of funny ads and movie scenes.

Rating # 8

Overview:

• Course: AEM2400
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

McLaughlin is a good guy. He really does make Marketing interesting and fun. The classes are based 50% on lecture and 50% on the text so you have to make sure you read. People only complain that there is a disconnect between his lectures and his tests because they are too lazy to go and actually read the required sections. Recommended Class!

Rating # 9

Overview:

• Course: AEM2400
• Grade Received: N/A
• Overall Rating: 3.0
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Awful class... If his tests reflected his teaching method, it would be great. But there's a huge disconnect between the two. His lectures are easy & fun and span broad topics while his tests focus on details that often have NOTHING to do with the subject matter. If you can avoid taking this class, do it.

Rating # 10

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 2.0
• Course Difficulty: 5.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

This class sucks. He teaches a very easy subject that only requires common sense, yet somehow his tests are impossible, requiring minute details. This class is a waste of time

Rating # 11

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 3.0
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

His lectures are decent and he does explain things in a easy-to-digest fashion. The tests, however, may be unexpected difficult and require you to recall tiny bits of useless information from text/guest lectures. If you want the bonus credits, make your response as cheesy as possible. Just imagine you are trying to entertain your grandfather.

Rating # 12

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 3.5
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

This class is not an easy A. Maybe I was just too lazy but I didn't end up doing very well. You definitely need to do the readings for the tests, and really know them well. Lecture was fun some times, esp. when he dressed up in a Campbell's soup costume.

Rating # 13

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: Yes
• Would Take Again: N/A
• Attendance: N/A

Comment:

Great , lively professor with awesome lectures. Only class where I actually wanted to go to class. :) I really enjoyed the guest speakers, the marketing derby, and the movie clips in class. :) The exams are a little difficult though, so watch out for that...

Rating # 14

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 2.5
• Course Difficulty: 1.0

• For Credit: N/A
• Textbook Used: N/A
• Would Take Again: N/A
• Attendance: N/A

Comment:

Useless class, so-so professor, but very easy.

Rating # 15

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 3.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: N/A
• Would Take Again: N/A
• Attendance: N/A

Comment:

A good class if you're interested in marketing. Not too much work, just read the textbook and take good notes. Tricky exams but do the extra credits and especially the marketing derby if you want an A. McLaughlin a pretty nice guy, but be careful not to get on his bad side! I've seen this guy pissed off, and lets just say it's not pretty.

Rating # 16

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 3.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: N/A
• Would Take Again: N/A
• Attendance: N/A

Comment:

Prof. McLaughlin was not very helpful in general, not very insightful, and quite frankly I question his aptitude and the fact that he runs the AEM program. The class was not too hard, sure the prelims were tricky, but with all the extra credit ANYONE should be able to get an A. Read the book, especially the extra articles in the chapters.

Rating # 17

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 3.0

• For Credit: N/A
• Textbook Used: N/A
• Would Take Again: N/A
• Attendance: N/A

Comment:

my fav class

Rating # 18

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 5.0
• Course Difficulty: 2.0

• For Credit: N/A
• Textbook Used: N/A
• Would Take Again: N/A
• Attendance: N/A

Comment:

Take this class! One of the better AEM classes - fun and interesting. The prelims are very tricky, but they're curved up. Very little work.

Rating # 19

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 2.5
• Course Difficulty: 5.0

• For Credit: N/A
• Textbook Used: N/A
• Would Take Again: N/A
• Attendance: N/A

Comment:

Very interesting material and an amazing lecturer. But the tests, which make up 90% of your grade are very keen to details. They were much harder than I expected.

Rating # 20

Overview:

• Course: AEM240
• Grade Received: N/A
• Overall Rating: 3.0
• Course Difficulty: 4.0

• For Credit: N/A
• Textbook Used: N/A
• Would Take Again: N/A
• Attendance: N/A

Comment:

Wow...who knew marketing could be so hard. The degree of difficulty of the lectures does not equal the difficulty of the exams. Nice guy, but there is soo much to know for tests.